Business Health for Health Business

Not sure where your business can shine most strategically?

A strategy design consulting house for health businesses, helping you find precise direction for growth through three services: Business Opportunities, CX Strategy Development and Business Health Check-Up.

Founded in 2019 · Served up to 50 organizations

“A healthier world needs healthy health businesses.”

When health businesses grow well, more people are served.

And behind every health business is someone who chose purpose along with profit.

Illustration of a healthy city with hospitals, clinics and people
Sound familiar?

Two moments when a health brand needs direction

New brand

Finding the right direction

You have the idea and the product or service. What you don't know yet is where to take the brand, the customers and the revenue before you commit real money and effort.

Existing brand

Finding the direction that fits today

The business is running, but the market and your customers have moved. Yesterday's direction may not answer today's questions, and your core pillars are drifting out of alignment.

MATSH Signature Analysis Lens

Three dimensions of insight. One strategy.

Your in-house team knows the business best. MATSH adds the angles that are hard to see from inside, through three lenses, so you get a direction that proves purpose and profit go together.

Business Insight

  • Spot subtle insight
  • Generative strategy

Industry Context

  • Health industry movement
  • Health statistics happenings

Scientific Fact

  • Scientific fact based
  • New discoveries
MATSH Signature Business Health Check-Up
MATSH Business Health Model™
BrandingIdentity & strategic positioning
CompetitivenessProduct acumen & competitive advantage
Experience (CX)Actual customer experience & perception of brand
Revenue EngineBusiness model, monetization and growth logic
ImpactBusiness outcome, societal value, relevance
Business Objective Coverage

Choose your objective, then the service that fits

01

Business Opportunities

Explore and unlock new business opportunities with strategic clarity, for when you need to know what to pursue next.

Services
  • Business Value Proposition Sharpening
  • Business Opportunities Scan
  • New Product Development Strategy
  • Portfolio Architecture
02

CX Strategy Development

Customer experience strategies that are both customer-centric and business-wise, turning customer understanding into long-term growth.

Services
  • CX Strategy Development
  • CX Transformation
  • Experience Scan & Enhancement
  • CRM Development
  • Lead & Conversion Enhancement
03
Signature

Business Health Check-Up

A strategic diagnostic that aligns Branding, Competitiveness, CX, Revenue Engine and Impact into one coherent system.

Services
  • Business Health Check-Up & Enhancement
What makes health businesses unique

Built for health, because health business works differently

Interconnection

Each business is interconnected with the needs and demands of other players in the industry.

Profit & Purpose

Beyond profit, ethics are deeply embedded in product design.

Triple A

Availability, Accessibility and Affordability are essential drivers of industry growth.

Outcome

Health products are tightly tied to outcomes, carrying both responsibilities and opportunities.

Methodology

Three ways to work with us

Strategy analysis session
1

Business Analysis & Strategy Development

Project-based, built on human exploration findings and data from both the marketing and design research worlds.

Ideation workshop
2

Exploration & Ideation Workshop

A working session to find ideas that yield high impact, or a growth engine when resources are limited.

Consulting session
3

Consulting Session

Focused sessions on the market challenges and opportunities to tap into, curating the big and small picture from integrated sources of insight.

Every engagement is tailored to your business objective and budget.

Talk to us about scope
Work coverage

Health businesses across the whole customer health journey

From staying well to life after loss, every stage of the journey has businesses that serve it. These are some of the businesses we map along the way.

STAGE 1

Optimal Health & Vitality

  • Wellness tourism & retreats
  • Functional nutrition & supplements
  • Fitness, yoga & mindfulness studios
  • Corporate wellness programs
STAGE 2

Health Monitoring & Risk Awareness

  • Health insurance
  • Wearables & biosensors
  • Digital health & telehealth
  • At-home lab test kits
STAGE 3

Early Detection & Diagnosis

  • Diagnostic laboratories
  • Health check-up packages
  • Medical imaging (MRI, CT, PET)
  • Cancer & disease screening
STAGE 4

Acute Treatment & Intervention

  • Hospitals & clinical services
  • Pharmaceuticals
  • Medical devices & implants
  • Medical tourism
STAGE 5

Chronic Disease Management

  • Long-term prescription medication
  • GLP-1 / weight & metabolic care
  • Diabetes care (CGMs, insulin pumps)
  • Remote patient monitoring
STAGE 6

Rehabilitation & Recovery

  • Physical therapy
  • Rehabilitation & post-acute care
  • Sports medicine clinics
  • Prosthetics & orthotics
STAGE 7

Elderly Care & End of Life

  • Assisted living & nursing homes
  • Home-based elder care
  • Dementia & Alzheimer's care
  • Palliative & hospice care
STAGE 8

Post-Death Services

  • Life insurance & death benefits
  • Funeral homes
  • Grief counseling
  • Digital memorial platforms
Health Business Experiences
Danone
Malee
Sikarin Hospital
Beiersdorf
Tipco
Yao
Eisai
Vitamilk
Thai Life Insurance
MD Revive
Tao Kae Noi
Foremost
Mor Chao Baan Foundation
Well Concept
Thai Health Promotion Foundation
ACH All Wipe
Fridge To Go
Social Innovation Foundation
Bangkok Hospital Hat Yai
FAQ

Before you decide

Still have a question? Email us and we'll reply personally.

Our team can do this in-house. Why bring in outside eyes?

Your team knows your business best. What we bring is the view from outside. Working with many clients across the health industry has given us a clear sense of what is common, what is healthy and what is unhealthy in a health business, so we can spot patterns that are hard to see from within.

We add Industry Context and Scientific Fact to your team's knowledge, and make sure all five pillars are covered, not just the ones your team is strongest in.

How much does it cost?

Every engagement is tailored to your business objective and budget. Tell us what you are trying to decide, and we'll suggest the right format and scope.

Can we start small?

Yes. A Consulting Session is a lighter way to start than a full project.

Will our internal business data be safe?

We sign an NDA before any engagement begins.

Let's talk about your business health